AASHIQUI 2 ~ Wallpapers + Songs

Aashiqui 2 is a 2013 Bollywood romantic musical drama film directed by Mohit Suri. Starring Aditya Roy Kapoor and Shraddha Kapoor in the lead roles, it was produced by Bhushan Kumar and Mukesh Bhatt under the T-Series and Vishesh Films banners. Set in the early 2010s, Aashiqui 2 is a love story centering around the turbulent relationship between musicians Rahul and Arohi, a relationship which is affected by Rahul's issues with alcohol abuse and temperament.

The film is the sequel to the 1990 musical blockbuster Aashiqui, and initially caused concern in the Indian media that the film could live up to the high standards and success of the original. Production of Aashiqui 2 began in 2011, with the principal photography taking place in Cape Town, Goaand Mumbai on a budget of

9 crore (US$1.5 million). The film which premiered on 26 April 2013 received a positive to mixed critical reception and became a major commercial success at the box-office despite featuring newcomers, earning

100 crore (US$17 million) worldwide within the first four weeks. It was declared as a blockbuster by Box Office India after its three-week box office run, and is currently the third-highest grossing Hindi film of 2013 and the highest grossing film ever produced by Vishesh Films. The soundtrack to the film became very popular after its release; the songs "Tum Hi Ho" and "Sun Raha Hai" topped the charts across various platforms in India.

CASTING

The film's producers launched a nationwide talent hunt to discover new faces for the film, initially refusing to employ established actors. However, the actors who came to audition were not promising enough for the roles, and the idea was scrapped. Mahesh Bhatt said, "It was a disastrous talent hunt. We discovered that people lacked the courage to audition. Those who are amateurs went for audition...and people with certain talent were like why should we risk public rejection." When Suri saw some pictures of Aditya Roy Kapoor and met him, he found Kapoor perfect for the role and cast him to play the male lead. In June 2012, Shraddha Kapoor was signed to play the female lead. Bhatt said, "Yes, Shraddha Kapoor is playing the lead with the two boys Aditya Roy Kapoor and Shaad Randhawa. We found her to be very talented. All three actors have extremely challenging dramatic roles^] When asked about replacing new actors with known ones, Suri said "People said I couldn't make a film with new actors and expect an audience to come in. But I was pretty sure I wanted Aditya and Shraddha to play my protagonists. My writer Shagufta Rafique and I saw them as the protagonists. See, Aditya and Shraddha may have had unsuccessful films before. But that never took away their talent."

MARKETING AND RELEASE

The first teaser was released on 22 March 2013, and was well received by critics and audiences. Unlike other films whose theatrical trailers are released first, the makers of the film chose to release the songs before the trailer. The first song, "Tum Hi Ho", was released on 23 March 2013 to unanimous critical reception from critics and became very popular among the audiences. The song became an instant hit with approximately 2 million views on Youtube within 10 days of release, which helped in the marketing of the film. Various versions of the song were uploaded by amateur singers, guitarists and DJs on social networking sites. It has been trending on Twitter and YouTube since its launch.

The film's preview poster showing Aditya and Shraddha under a jacket in a rain-drenched street with the streetlight casting a glow was released along with music on 8 April 2013. At the music release event, Aditya and Shraddha recreated the scene from Aashiqui from under a jacket (much like the poster) on the stage. The theatrical trailer was released in mid-April 2013, two weeks before the film's release, and was well received by critics and audiences.

Unlike most Bollywood films which indulge in months of promotion before the release, Aashiqui 2 had less than three weeks for promotion before its release. A music concert where singers (who sang songs in the soundtrack album) performed to their respective songs was organised to promote the film. The makers of the film launched the Aashiqui 2 jackets, as seen in the film's poster. Statues resembling the signature image of the couple hiding under the jacket were placed inside various theatres. Due to the romantic theme of the film, it was originally planned for aValentine's day release on 14 February 2013, but this was postponed because of production delays. The film's new release date was 10 May 2013, but it was released a fortnight early on 26 April 2013 in over 2800 screens across India. The film was not released in key markets such as UK, US, Canada, Australia and New Zealand.

BHULA DENA MUJHE